M.A. in Media and Strategic Communications, May 2019 — May 2021

B.A. in Journalism and Mass Communication, August 2016 — May 2020

Minor in Peace Studies and Conflict Resolution

Media and Analytics Specialist

Chapel Hill, NC | October 2024 — Present

Manages and creates recruitment campaigns for the Full-Time MBA, Evening Executive MBA, Charlotte Executive MBA, Weekend Executive MBA, Master of Accounting and Master of Science in Management programs
Tracks performance, media spend, leads and funnel pacing to ensure the right ads are getting in front of the right people at the right time
Builds regular performance reports, working closely with program managers and admissions to reach goals, and identifies ways to optimize
Finds and pitches new opportunities to bring quality leads and traffic to Kenan-Flagler

Digital Account Director

Washington D.C. | March 2023 — October 2024

Expertly built global, surround-sound campaigns to reach precise audiences via digital channels for a range of situations, including proxy fights, deals, crises, executive profile raising, antitrust hearings, fundraising, recruitment and legislation passage
Appointed as one of five U.S. leaders on Brunswick’s new Audiences & Amplification team, focusing on hyper-targeted paid media campaigns, in November 2023
Created and launched efficient and effective paid, owned and earned digital media plans for 35+ clients – with nearly all campaigns beating platform benchmarks
Served as a go-to resource for the firm’s Connected Leadership offering that’s digitally positioned 200+ leaders at 70+ clients worldwide, as well as served as U.S. digital sector lead for Foundations, Education & Global Health (FEGH) and for Brunswick Arts

Digital Executive

Washington D.C. | June 2021 — February 2023

Elevated C-suite leaders’ digital presences, including Nike’s CHRO Mo Matheson, bp’s CEO Bernard Looney and Stanford Medicine’s Dean Lloyd Minor
Designed, published and marketed the 2022 Connected Leadership Report, resulting in significant new business
Analyzed and authored Brunswick’s annual top digital trends decks and presented to the firm and clients

Digital Communications Intern

Washington D.C. | Summer 2019, June 2020 — May 2021

Constructed monthly campaign reports for dozens of clients with clear takeaways on how to optimize and reach key stakeholders directly and at scale
Conducted digital and SEO audits, with Brunswick’s SEO Center of Excellence, for 20+ high-profile clients to influence search
Utilized Brandwatch, Spredfast, Factiva, Bloomberg Terminal and Critical Mention for digital monitoring and social reports

Communications Intern

Washington D.C. | August 2019 — May 2020

Directed communications, social media, influencer and donor campaigns, weekly newsletter and proposals
Grew website traffic by 1,110% wk/wk and the Instagram audience by 67%
Aided in launch, marketing and production of The Global Startup Movement podcast

Content Developer

Prague, Czech Republic | September — December 2018

Communications and Marketing Intern

Dallas, TX | Summer 2018

Directed, wrote and distributed blog posts via the company website and press releases via Constant Contact
Aided media and film crews for Thursday summer concerts
Ran social media accounts and built strategic marketing plans for garden celebrations and fundraising

Editorial Intern

Dallas, TX | Summer 2018

Communications and Marketing Intern

Washington, D.C. | January — May 2018

Directed, wrote and distributed several press releases, fact sheets and media advisories for donation ceremonies
Researched and responded to media and public inquires while assisting film crews in exhibits
Compiled media and trend reports using Meltwater, TVEyes and social media

Data Analytics Intern

Dallas, TX | Summer 2017

Completed projects for Fortune 500 companies in Tableau, Alteryx, Excel, Microsoft Office and Google Analytics
Analyzed and compiled data into easy-to-read cost reports and client dashboards via Tableau
Presented a cumulative multi-media project to cap off the internship to the entire Dallas office

Sustainable fashion organization dedicated to empowering refugee women in the workplace

Dallas, TX | July — August 2015

Worked with Dallas’ IRC branch on employment of female refugees
Designed and crafted products with refugee women in Dallas
Updated the back-end of the company’s website and learned online marketing and purchasing techniques

SKILLS

Exceptional Project Manager and Client Handler
Excellent with Google Analytics, Google Ads (Search, Display, Video (YouTube)), X Ads, LinkedIn Ads, Facebook/Instagram Ads, Stack Overflow Ads, Pixel Tracking and Retargeting
Skilled in Programmatic and Sponsorship Placements to Reach Priority Audiences (i.e., Audio Ads, Newsletter Placements, Out-of-Home Marketing, Vendor Events, Print Placements)
Outstanding in Digital Campaign Reporting and in Brandwatch, Khoros and Newswhip (Social Media Monitoring Tools)
Expert in Microsoft Suite Tools (PowerPoint, Excel, Word and Task Manager)
Superb with Adobe Suite (Photoshop, In-Design, Illustrator and Premiere Pro)
Experienced in Conducting SEO Audits, Influencing Search Results and Influencer Campaigns
Knowledgeable in Tableau, Bloomberg Terminal, Spredfast, Factiva, Critical Mention, Constant Contact, MailChimp, WordPress, Wix, Meltwater, Altryx and TVEyes