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PROFESSIONAL SUMMARY

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MEREDITH HESSEL 
THE GEORGE WASHINGTON UNIVERSITY 
MEDIA & STRATEGIC COMMUNICATIONS, M.A.| 2019-2021
JOURNALISM & MASS COMMUNICATION, B.A. | 2016-2020
PEACE STUDIES & CONFLICT RESOLUTION MINOR
SUMMA CUM LAUDE, SPECIAL JMC HONORS

Meredith is a Digital Account Director at Brunswick Group where her training in journalism and digital strategy connect to address business critical challenges through data-driven digital tactics. She is able to reach bespoke audiences through stories told via digital marketing campaigns, articles, videos and graphics. 

WORK EXPERIENCE

BRUNSWICK GROUP

Digital Communications Intern

Washington, D.C.  | Summer 2020 & Summer 2019

  • One of two digital interns nationally

  • Utilized Spredfast to create media reports for high-profile clients

  • Built digital audits of clients, proposals, decks

  • Focused on crisis management for a portfolio of clients in a digital lens

  • Experience with Factiva, Bloomberg Terminal, Critical Mention

  • Helped launch and expand Brunswick's Connected Leadership platform

PEACETECH LAB

​Communications Intern

Washington, D.C.  | Fall 2019

United States Institute of Peace break-off, PTL, works to reduce violent conflict using technology, media and data to accelerate and scale peacebuilding efforts.

  • Directed communications for the company at The United States Institute of Peace

  • Wrote, managed and analyzed social media content and newsletter

  • Built influencer campaigns that grew website traffic +1,110% wk/wk & Instagram audience 67%

  • Aided in the launch, marketing and production of Global Startup Movement podcast

  • Assisted in marketing and monitoring for hate speech program 

  • Designed infographics, events packets, fact sheets, quote bills

PRAGUE MORNING / AMADEUS MEDIA GROUP

Content Developer

Prague, Czech Republic |  September 2018 — January 2019

Prague Morning is Czech Republic’s premier English-language newspaper, online media source and video agency to spread cultural and hard news about the country for English readers.  

  • Covered local culture and news stories for Prague Morning online and Prague Journal in print 

  • Built social media campaigns and graphics for the launch of Prague Journal 

  • Assisted in films for PragueTV 

  • Created text-on-screen videos about travel and culture in the Czech Republic 

  • Worked in an international context while Prague Morning merged with Amadeus media group

PAPERCITY MAGAZINE

Editorial Intern 

Dallas, TX |  Summer 2018

PaperCity embraces all subjects at the heart of Texas culture—ranging from restaurants to fashion to society to real estate to arts to home and design to breaking news. 

  • Worked in a news room environment 

  • Pitched and wrote breaking stories for online via WordPress

  • Assisted in long-form print pieces

  • Transferred PDF print stories to online

DALLAS ARBORETUM & BOTANICAL GARDEN

Public Relations and Digital Marketing Intern

Dallas, TX |  Summer 2018

  • Executed press kits, press uploads, media alerts with Cision and Constant Contact

  • Analyzed media reports and marketing data

  • Built social media and digital marketing plans to expand reach on Instagram and Pinterest

  • Assisted film crews and media for Thursday summer concert series 

SMITHSONIAN'S NATIONAL MUSEUM OF AMERICAN HISTORY

Communications and Marketing Intern

Washington, D.C.  |  January — May 2018

  • Directed, wrote and sent press releases for the museum

  • Researched and responded to media and public inquires

  • Crafted media advisories, media reports, provost report, calendar blurbs

  • Assisted film crews like The Washington Post's "Short Takes: Marches and protests"

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CAMELOT STRATEGIC MARKETING AND MEDIA

Data Analytics Intern 

Dallas, TX  |  Summer 2017

Camelot is one of the largest privately-owned strategic marketing and media services companies in the country and one of the most experienced. 

  • Executed projects in Tableau, Alteryx, Google Analytics, Microsoft Excel

  • Created cost reports, client dashboards and analyzed data analytics for multi-million-dollar companies

  • Assisted in pitch meetings 

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GAIA EMPOWERED WOMEN

Creative Intern 

Dallas, TX  |  July — August 2017

Sustainable fashion organization dedicated to encouraging and empowering refugee women in the Dallas area

  • Worked with female refugee women in Dallas by teaching business skills 

  • Designed and manufactured accessories with the refugee women

  • Learned online website marketing techniques and content creation

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ACTIVITIES

ORDER OF OMEGA, THETA UPSILON

Executive Council Programming Director

Washington, D.C.  |  January 2019— January 2020

  • Managed a budget

  • Coordinated bookings and events

  • Extraordinary at event campaigns, marketing

Honors society for highest academic and involved leaders in Greek Life

GW Greek Life

Executive Council Programming Director

Washington, D.C.  |  January — December 2017

  • Managed a $16,000 budget

  • Proficient in contract crafting 

  • Extraordinary at event campaigns, marketing 

  • Exceptional at event planning 

  • Created multi-media web content 

GW DANCE MARATHON

Head of Graphic Design, Marketing 

Washington, D.C.  |  February 2017 — August 2019

  • Built graphics for events

  • Planned out a marketing campaign, branding style guide 

  • Helped with fundraising 

  • Engaged with celebrities for a motivational video 

GW HATCHET NEWSPAPER

Staff Writer 

Washington, D.C.  |  August 2016 — August 2019

  • Published cultural articles 

  • Designed graphics to accompany all sections 

  • Story picked up and linked by The Washington Post  

EAGLE EDITION

Editor-In-Chief

Dallas, TX  |  August 2013 — May 2016

  • In charge of design, content, editing

  • Interest in Viewpoints, Features, Culture, Design

  • Awarded Best of Show 2016 at National Scholastic Press Association Conference

  • Dallas Morning News' Best Editorial Writer 2015

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AWARDS AND ACHIEVEMENTS

TOP 100 NEW VENTURE COMPEITION

Her group of three entered our business in the contest in hopes of working with mentors to craft and pitch a stellar idea, and vie for cash and non-cash prizes equaling $300,000. She was the marketing and branding manager for our company, "Milli," that focuses on eliminating single-use plastic water bottles with a sanitation system in high-traffic areas. They made it into the Top 100 out of over 200 entries. 

PRESIDENTIAL SCHOLARSHIP

2016-2020

The George Washington University ​

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TOPS IN TEXAS

2015-2016 academic year 

Interscholastic League Press Conference’s best overall entertainment review in Texas out of all schools

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SKILLS

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  • Literate in Adobe Suite: Photoshop, In-Design, Illustrator, Premiere Pro

  • Proficient in Microsoft Processing: Excel, PowerPoint

  • Experience with Tableau, Alteryx, Google Analytics

  • Exceptional in event planning 

  • Experience in web design, coding and content 

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  • Multitasking with exceptional attention to detail

  • Proficient in Facebook, Instagram, Snapchat, Twitter and other forms of social media

  • Skilled in contract writing 

  • Managed a $16,000 annual programming budget 

  • Extraordinary in writing, interviewing, research, fundraising

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